Mariel Donovan’s story is one of transformation, courage, and rediscovering what truly matters. After enlisting in the Army at just 18 years old and attending West Point, Mariel realized that a military career wasn’t where her heart belonged. What she really wanted was to be present for her four young children—to be there for every
When people think of “mission-based” work, things that often come to mind include nonprofits, volunteer work, and charity. But Luci Scott would like to offer a different perspective: community building. Before working with The N2 Company, Luci Scott managed regional accounts for Parade Magazine, one of the country’s most widely circulated publications. Her corporate life
One thing remains constant in today’s media mix: if you want results, you must drive action. That’s where the Call-to-Action (CTA) comes in, arguably the most important element in any advertisement. Whether your ad appears on a glossy magazine page or in a digital feed, your CTA moves the reader from passive interest to purposeful
As business owners, we want to know that every dollar spent makes a measurable impact. However, ROI doesn’t always follow the rules of quick clicks and call-tracking numbers when it comes to hyperlocal print advertising. And that’s a good thing. Let’s take a closer look at how to measure ROI to reflect the true value
Dentist, Yoga instructor, wife, mother—these are all titles Shubangi Garg wore with great pride. But somewhere in the rhythm of serving others, she realized she had slowly lost sight of one important person: herself. “I loved my life,” she said, “but I couldn’t always see myself in it.”
What Is a Hyperlocal Magazine, Really? These community-driven publications focus exclusively on a specific neighborhood, town, or niche community. Unlike broader media, The N2 Company’s publications go deep instead of wide.
There are days that slip by unnoticed, and then there are days that split life into a before and after—moments so profound they rewrite our priorities, shift our perspective, and leave us forever changed. Some come with joy, others with sorrow, but none leave us untouched.
There’s a moment in life when you stop building someone else’s dream and start chasing your own. For Tim Ganley, that moment came with a whisper of opportunity—a suggestion from his father-in-law that altered his life’s path.
Tay Morgan of Mississippi has never met a stranger. With a sweet Southern drawl and an openhearted charm, she has a way of making everyone feel like an old friend. As an artist, her life has been a canvas filled with bold strokes of creativity, color and a passion for bringing people together.
At The N2 Company, we’ve always believed that business ownership should be both rewarding and accessible. That belief is being recognized in a big way in 2025 – and we’re just getting started. We’re proud to share that Entrepreneur magazine and Franchise Business Review (FBR) have honored N2 with prestigious accolades. There’s no question this
A Revival of Print: Why It’s Happening Print publications have long been an integral part of the media landscape. But as the internet took over, the economics of print media shifted. Most large publishers moved online, reducing their print editions or ceasing them altogether. Yet, several niche publishers are choosing to buck this trend. Bloomberg
Meet Your Audience Everywhere They Are We’ve discussed a return to print, we’ve made a case for digital media—here, we argue why both are necessary in your business strategy. Consumers don’t stick to one medium—they’re flipping through magazines, scrolling social media, and clicking through online ads. Print ads give a tangible, lasting presence, while digital
The Trust Factor There’s an inherent trust that comes with print media. In fact, 76% of consumers say they trust ads in print magazines (MNI Targeted Media). It’s the idea that if something is in print, it holds weight and authority. This perception makes print ads more likely to resonate with audiences, creating a strong
We’ve all seen forgettable ads—the ones that scream “Buy Now!” with no real substance. But then, there are the ads that stick with us. The ones you think about long after seeing them—from Rosie the Riveter claiming “We Can Do It!” to modern-day print ads of brands like Nike, Coca-Cola and Apple; they tell a
Last month, our N2 community gathered in Phoenix for the 2025 Kick-Off Conference, an event filled with powerful messages from our top leaders and franchisees. Day one set the tone for the year ahead with inspiring talks from N2’s newly appointed President & CEO, insights from top-performing Area Directors (ADs), and a powerful keynote highlighting
For small business owners, staying ahead in the digital age is more critical than ever. At The N2 Company, we’ve built a reputation for helping owners reach ideal clients through niche print publications but there’s a reason we have a full-service digital marketing agency under our “roof”: reaching the right audience digitally is incredibly impactful
Read on for how every N2 issue continues helps free people from captivity.
As businesses look ahead to 2025, one thing is clear: hyperlocal advertising is more relevant than ever. Amid the noise of digital marketing, savvy entrepreneurs and small businesses are rediscovering the power of print to connect with their ideal customers. At The N2 Company, we’ve seen firsthand how hyperlocal advertising can help businesses grow, foster
