When Egon – Harold Ramis’ character in the 1984 blockbuster film Ghostbusters – coined the phrase “Print is dead,” digital publications had yet to go mainstream. Needless to say, the digital publishing universe exploded in the following decades – and this has left many marketers echoing Egon’s famous phrase. In fact, a Deloitte publication estimates
What’s impacting franchise ownerships, print and digital publications, digital marketing and more, right now.
At The N2 Company, print media is our bread and butter (though we do also offer digital marketing services – shoutout to Hyport Digital). Believing wholeheartedly in the effectiveness and longevity of the print magazine industry comes easy to our team. After all, we’ve been a leader in the industry going on 20 years. But
N2 brought home the gold – as well as platinum (the highest honor) and an honorable mention – in the 2021 MarCom Awards.
Despite how popular digital advertising has grown in the past few years, it’s the consistency and trustworthiness of advertising in print media that remains at the heart of a small business marketing plan.
“Showing the love” with customer appreciation messaging is a key component of the overall customer relationship and marketing mix of most small businesses.
For our 2+ million readers, receiving the next issue of their neighborhood magazine delivers a sense of normalcy during this unprecedented time.