Industry Trends
What’s impacting franchise ownerships, print and digital publications, digital marketing and more, right now.
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Sales Tips
Our in-house experts and outside pros share the best advice for entrepreneurs and go-getters looking for the best sales approach.
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Client Advice
Helping small businesses reach their ideal client is what we do best. Get the latest tips and trends to take your business to the next level.
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Franchise Owner Testimonials
Hear from our Area Directors first-hand on how they’ve changed their lives with this one-of-a-kind, no franchise fee opportunity.
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Personal Stories
Working with The N2 Company impacts people in many ways. Our team members aren’t afraid to share from the heart.
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Industry Trends
What’s impacting franchise ownerships, print and digital publications, digital marketing and more, right now.
Read More
Sales Tips
Our in-house experts and outside pros share the best advice for entrepreneurs and go-getters looking for the best sales approach.
Read More
Client Advice
Helping small businesses reach their ideal client is what we do best. Get the latest tips and trends to take your business to the next level.
Read More
Franchise Owner Testimonials
Hear from our Area Directors first-hand on how they’ve changed their lives with this one-of-a-kind, no franchise fee opportunity.
Read More
Personal Stories
Working with The N2 Company impacts people in many ways. Our team members aren’t afraid to share from the heart.
Read More
Previous
Next

Driving Action: How CTAs Work in Print and Digital Advertising

One thing remains constant in today’s media mix: if you want results, you must drive action. That’s where the Call-to-Action (CTA) comes in, arguably the most important element in any advertisement. Whether your ad appears on a glossy magazine page or in a digital feed, your CTA moves the reader from passive interest to purposeful

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How to Measure ROI from Print Advertising in Hyperlocal Magazines

As business owners, we want to know that every dollar spent makes a measurable impact. However, ROI doesn’t always follow the rules of quick clicks and call-tracking numbers when it comes to hyperlocal print advertising. And that’s a good thing. Let’s take a closer look at how to measure ROI to reflect the true value

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Foreclosure to Freedom: Katriena Devlin’s Story of Resilience

There are times of shared tragedy throughout American history that we will never forget. September 11th, the COVID-19 pandemic, the 2008 stock market crash—each a national crisis, each a personal reckoning. For Katriena Devlin, the financial collapse of ’08 marked the beginning of a seismic shift, not just in the economy but in every aspect of her and her family’s lives.

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A Winning Pair: Combining Print + Digital Advertising

Meet Your Audience Everywhere They Are We’ve discussed a return to print, we’ve made a case for digital media—here, we argue why both are necessary in your business strategy. Consumers don’t stick to one medium—they’re flipping through magazines, scrolling social media, and clicking through online ads. Print ads give a tangible, lasting presence, while digital

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The Science of Print—Why Physical Ads Make a Lasting Impact

The Trust Factor There’s an inherent trust that comes with print media. In fact, 76% of consumers say they trust ads in print magazines (MNI Targeted Media). It’s the idea that if something is in print, it holds weight and authority. This perception makes print ads more likely to resonate with audiences, creating a strong

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Insights from N2’s 2025 Kick-Off Conference

Last month, our N2 community gathered in Phoenix for the 2025 Kick-Off Conference, an event filled with powerful messages from our top leaders and franchisees. Day one set the tone for the year ahead with inspiring talks from N2’s newly appointed President & CEO, insights from top-performing Area Directors (ADs), and a powerful keynote highlighting

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5 Must-Know Digital Advertising Strategies for Small Business Success

For small business owners, staying ahead in the digital age is more critical than ever. At The N2 Company, we’ve built a reputation for helping owners reach ideal clients through niche print publications but there’s a reason we have a full-service digital marketing agency under our “roof”: reaching the right audience digitally is incredibly impactful

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New Year, New Strategies

As businesses look ahead to 2025, one thing is clear: hyperlocal advertising is more relevant than ever. Amid the noise of digital marketing, savvy entrepreneurs and small businesses are rediscovering the power of print to connect with their ideal customers. At The N2 Company, we’ve seen firsthand how hyperlocal advertising can help businesses grow, foster

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