Hyport Digital, the digital marketing arm of The N2 Company, has transformed how it serves display advertisements on behalf of our 25,000 small business advertising partners. This single shift – away from all in-app display ad placements – has led to us doubling view-through conversions (VTC) and providing clients clickthrough rates (CTR) that actually reflect
At N2, we find that our most successful publishers have these solopreneur characteristics.
Self-education is vital to stay on top of your game and ahead of the competition, especially in an industry like ours.
Our N2 publishers (known as Area Directors) get together tri-annually for a time of education, fine-tuning, and a lot of fun sprinkled throughout two fast-paced days.
Read on for how every N2 issue continues helps free people from captivity.
Greet magazines have the distinction of being mailed to a different audience – a larger-scale community or a whole town.
The tsunami of sicknesses flying around – from the seasonal flu to RSV to new strains of COVID-19 – has all of us on edge, wondering when we may be down for the count. We’re living in a tripledemic reality, and it seems nearly impossible to avoid falling ill… especially as most of us gear
History tells us companies that come out of a recession spending relatively more do better in the years that follow.
By Bethany Mascena Tracy, N2’s Director of Recruitment During an economic downturn, many companies turn to their most precious resource – their people – and start reducing headcount for a quick boost to their bottom line. This leaves talented, laid-off employees wondering, “What’s next?” Throughout my career, I’ve asked myself many times, “What’s next?” Whether
Christine Knapp had a vision for her future. “I wanted the freedom to say ‘yes’ to my children,” Christine said. “Financially, I never want anything to hold me back from saying ‘yes.’” Christine became an N2 Area Director in 2014 after deciding to pursue her vision. Her tenacity enabled her to manage two publications, two
When Egon – Harold Ramis’ character in the 1984 blockbuster film Ghostbusters – coined the phrase “Print is dead,” digital publications had yet to go mainstream. Needless to say, the digital publishing universe exploded in the following decades – and this has left many marketers echoing Egon’s famous phrase. In fact, a Deloitte publication estimates
Welcome to our three-part series introducing N2’s new Directors of Product Growth. In addition to Keith’s story below, be sure to check out our articles on Bobby Wright (director for Real Producers) and Denise Castellano (director for BeLocal). Enjoy! Keith Sewell and the position of Director of Stroll Product Growth seem to be a
Welcome to our three-part series introducing N2’s new Directors of Product Growth. In addition to Denise’s story below, be sure to check out our articles on Bobby Wright (director for Real Producers) and Keith Sewell (director for Stroll). Enjoy! “Overachiever” might be an apt descriptor for Denise Castellano, who recently stepped into the newly
Welcome to our three-part series introducing N2’s new Directors of Product Growth. In addition to Bobby’s story below, be sure to check out our articles on Denise Castellano (director for BeLocal) and Keith Sewell (director for Stroll). Enjoy! When Bobby Wright accepted the newly created position of Director of Real Producers Growth, it marked
Our own Hyport Digital recently achieved a major milestone. In July 2022, the digital marketing agency became a certified Google Partner! While each of our N2 publications places advertisers in front of typically hard-to-reach consumers, digital marketing can play a major role in helping our 25,000+ print advertisers reach their ideal clients. We formed Hyport
If you know your Bible history, you might say Joni Giordano-Bowling was the Saul of print in her previous career. She actively set out to destroy print in the name of internet marketing, and she was good at it. Now, after more than eight years with The N2 Company, it’s safe to say Joni’s had
As part of N2’s team member benefits, we provide access to a financial advisor to guide our people through their personal financial wellness journeys. This week we received great advice from our financial advisor, John Zachary of Pathfinder Wealth Consulting, on how to react to a volatile market like the one we’re currently experiencing. Instead
