
N2’s Hyport Digital Says “No” to Vanity Metrics
Hyport Digital, the digital marketing arm of The N2 Company, has transformed how it serves display advertisements on behalf of our 25,000 small business advertising partners. This single shift – away from all in-app display ad placements – has led to us doubling view-through conversions (VTC) and providing clients clickthrough rates (CTR) that actually reflect