When you partner with an N2 publisher for print advertising, you’re doing more than placing an ad in a trusted, high-quality magazine. You’re stepping into a bigger ecosystem.
But if you haven’t tapped into Extended Reach Plus (ER+), you may be leaving exposure on the table.
What Is ER+?
ER+ is a digital display advertising program available to local magazine sponsors of:
It’s designed to complement your print ad, not replace it.
Your ER+ campaign runs cohesively with your print placement. While your print ad builds credibility inside the mailbox, ER+ keeps your brand visible online, reinforcing awareness where people are already spending their time.
Think of it this way:
✅ Print builds trust.
✅ Digital reinforces visibility.
✅ Together, they multiply impact.
The Power of Message Reinforcement
Here’s where ER+ becomes especially powerful: Our team takes your approved print ad and professionally transforms it into a digital display ad delivered to the same target audience.
Your ER+ ad will communicate:
- The same visual identity
- The same message
- The same branding
We’re not creating a disconnected digital campaign. We’re extending the exact campaign you already invested in.
This repetition matters.
When your ideal clients see your ad in their mailbox and then encounter that same visual and message while browsing online, it reinforces recognition. Familiarity builds trust. And trust builds business.
Marketing research consistently shows that consumers need multiple touchpoints before making a buying decision. ER+ ensures your brand makes several impressions beyond our printed pages.
How Extended Reach Works
The primary goal of ER+ is simple: expand your brand exposure.
Display ads appear while users are reading articles, browsing websites, or watching content online. These placements are designed to increase awareness and familiarity.
Here’s something important to understand: Most people don’t immediately click on display ads. We’re willing to bet you don’t. That’s normal. But we’re willing to bet you see display ads. And an ad that someone has already seen in their print magazine provides a sense of familiarity.
Digital display is less about instant action and more about repeat visibility. It keeps your brand top of mind so that when someone needs your service, your name is already familiar.
Clicks: Not the Only Measure of Success
It’s easy to assume digital advertising success equals clicks.
But as with print ads, instinct action isn’t always the full story.
Your audience may see your ad multiple times before ever taking action. Even if they don’t click in the moment, the exposure:
- Builds brand recognition
- Establishes credibility
- Reinforces your presence in the market
- “Plants the seed” for future purchasing decisions
But if you’re already advertising in an N2 magazine, you understand the value of maintaining a consistent presence in front of your ideal clients. ER+ is an extension of this. It helps ensure that you are remembered.
Why ER+ Works So Well with Print
Print advertising with N2 publications delivers:
- Targeted audience access
- Credibility and authority
- Long shelf life in the home or office
Extended Reach reinforces that presence digitally, helping your audience encounter your brand multiple times across different channels.
And in marketing, repetition matters. Repetition builds trust.
When someone sees you in print and then encounters your brand online, it sends a powerful message: You’re established, you’re consistent, and you’re everywhere they need you to be.
Already Advertising with N2? Let’s Maximize It.
If you’re currently partnered with an N2 publisher for print advertising, ER+ is designed to enhance what you’re already doing.
It’s not a separate strategy, but a smart extension of your existing investment.
Talk with your publisher to learn more about how Extended Reach can amplify your visibility and strengthen your overall marketing impact.
Because when print and digital work together, your brand doesn’t just show up. It sticks.
→ Interested in launching a print and digital advertising campaign to help your local business reach ideal clients? Select Advertise With Us at the top of this page and a member of our team will be in touch!
About The N2 Company
For more than 20 years, The N2 Company has helped businesses connect with ideal clients through hyperlocal print and digital marketing. N2’s portfolio includes Stroll magazine, Greet magazine, Real Producers magazine, BeLocal magazine, Uniquely You magazine, and N2 Digital.
