Listen up small business owners – we see you hustling! We know how incredibly busy you are and the hours you’re putting in. Usually, you are an entire C-Suite of execs rolled up into one person. And despite all the financial, technical, and operational decisions that need to be made, there’s another facet of business you may be forgetting. Marketing your business well is just as vital for your continued success.
So how do you prioritize marketing efforts in the midst of running it all? For some small business owners, the answer might be hiring professionals to take the load off.
The most common marketing request from business owners is to improve their SEO. But a huge part of improving SEO comes from fresh content. So here’s how we are going to meet this need. The N2 Company’s newest product, Hyport Digital, has launched professional blog writing services that will save you time and allow you to focus on running your business.
What are the benefits of blogging?
If your small business does not have a blog, you could be missing out on organic traffic coming to your site. Check out our blog post, “How to use your blog to get amazing SEO!” to read how important fresh content is to search engines.
According to Hubspot, website blogging serves to turn strangers into visitors on the buyer’s journey. This is a huge component of an inbound marketing strategy. An inbound marketing strategy brings your audience to you.
Remember, search engines want to see fresh, engaging content on a website. You are the expert in your industry. Share your knowledge with your potential customers through educational blog content.
Should you use a professional blog writing service for your business?
Now that you know the benefits of blogging, how often should you post on your blog?
We recommend once a month as a minimum. Google’s search bots are constantly indexing websites to see if the website has fresh content. If you continue to post quality content on a regular basis, search engines will automatically assume that your site is active and worthy of a higher page ranking.
Bonus Tip: Update your old blog posts with newer statistics and information to improve your SEO.
If you feel overwhelmed by the prospect of researching, outlining, and drafting a blog post every month, you’re not alone. According to data by Gallup, stress and worry for small business owners are at an all-time high.
But the complaint we hear the most from small business owners is that they do not have time to manage their company and also maintain a growing digital presence. If you cannot manage your company blog by yourself, you could benefit from hiring a blog writing service to do the work for you.
Agencies like Hyport Digital exist to help small businesses like yours win. And that’s why we launched a website blogging and SEO service.