Congratulations – you made a sale! Depending on your process, you could be working on the order, getting your team ready, or beginning the process of turning the potential client into an active one. Regardless, finalizing a sale is always exciting. But now is the best time to take extras steps to strengthen this newfound relationship and encourage increased customer acquisition.
After a sale is made, communication often decreases. Your team is spending time on the new client, and you’re seeking the next prospect. What most businesses don’t realize, is that staying engaged with your clients after the sale is one of the most important things you can do.
Why is this? Because previous clients are more likely to use your business than a new client. They’ve already gone through the process of researching and vetting your business, and if everything goes right, they’ll use your business again (and even refer friends and family). It’s no wonder that nine in 10 buying decisions are made with peer recommendations. Not to mention, it costs five times as much to attract a new customer, than to keep an existing one. So, how can you maintain relationships with previous clients?
Our Hyport Digital team is consistently brainstorming strategies that companies can adopt to make their business stronger and increase customer acquisition. We’ve researched the five ways businesses can stay engaged with their previous clients and encourage customer acquisition!
Stay Connected
If you haven’t already collected your client’s e-mail address, now is the time to do it. This will enable you to share marketing campaigns and send any useful information to new clients – including your newsletter, blogs, and any upcoming events, promotions, or contests. You’ll also want to make sure your social media profiles have visibility on your website and email signature. This way, your clients can follow you and stay updated on your products and services.
Previous clients are more likely to use your business than a new client.
Request Feedback
Client feedback is one of the most valuable tools in the sales process. Learning your strong suits and areas for improvement will help you in the future, and also let your clients know that you are committed to improving the client experience.
While it is helpful to have a collection of reviews on platforms like Yelp, Google, and Facebook, you won’t want to be learning about the downfalls of your client’s experience through the review itself. Once you’ve closed the sale, follow up with the client, and ask how you did.
To ensure you have plenty of reviews, consider adding your Yelp or Google profile to your website or email signature. Also, remember that Yelp does not allow the solicitation of reviews – learn more here.
Create Valuable Content
Let’s face it – customers won’t follow on social media or subscribe to your mailing list if you don’t have anything to offer. Make it worth their while by offering exclusive offers, discounts, and contests. Likewise, you’ll want your content to be memorable and unique. Users won’t continue to follow your profile or subscribe to your newsletter if there’s nothing in it for them. Make it interesting, compelling, and unique.
Client feedback is one of the most valuable tools in the sales process. Learning your strong suits and areas for improvement will help you in the future, and also let your clients know that you are committed to improving the client experience.
Engage Your Audience
Show that you care about your audience! Think of ways you can engage your audience – maybe this is featuring user-generated content (UGC) in your social media content. Or, maybe this is showcasing a customer of the week! Your business relies on customers, so make sure to recognize them through your social media strategy.
Inspire Your Audience
When people go to browse social media, they want to feel uplifted. Make your social media profile a place for inspiration, positivity, and authenticity. Bright imagery, engaging content, and short clips are a great way to brighten up your profile and keep your audience engaged in your content.
Do you need help strategizing your marketing strategy? Connect with influential customers in your area through our hyper-targeted local magazines. And learn more about our digital advertising, content marketing, web design, and social media services!
