The Trust Factor
There’s an inherent trust that comes with print media. In fact, 76% of consumers say they trust ads in print magazines (MNI Targeted Media). It’s the idea that if something is in print, it holds weight and authority. This perception makes print ads more likely to resonate with audiences, creating a strong foundation for brand trust.
Memory and Engagement
Think about the last time you came across a print ad. Research tells us the physical act of engaging with print leads to better retention. In fact, readers are 2.5 times more likely to remember print ads compared to their modern counterparts. Neuroscience research also shows print advertising requires 21% less cognitive effort to process, meaning it’s easier for the brain to absorb and recall the message. The tactile experience of holding a printed piece—whether it’s the texture of the paper or the vibrant colors—creates a memorable interaction that sticks in the mind long after the initial engagement.
Fewer Distractions
Print offers a respite from chaos. A well-placed magazine ad captures attention without the noise of competing content. This focused engagement allows brands to communicate their messages more effectively.
A Multi-Sensory Experience
Print ads engage more than just our sense of sight. They offer a multi-sensory experience—the feel of the paper, the smell of fresh ink, and the vibrant colors all work together to create a deeper connection with the audience. This sensory engagement evokes emotions and enhances brand recall, making print ads so impactful.
Longevity That Lasts
While digital ads can vanish in the blink of an eye, print has a staying power that keeps brands in the spotlight longer. A magazine can be flipped through multiple times. This longevity allows for repeated exposure, reinforcing brand messages over time and keeping them top of mind for consumers.
Bottom Line: Print Isn’t Dead—It’s Just Underrated
While digital advertising certainly has its place—just ask our in-house team of digital marketing experts— print remains a powerful tool for building credibility, engagement, and brand recall. If you want your message to stick, consider going old-school—because sometimes, the classics work best. Believe us: Print has remained N2’s bread and butter for 20+ years and we’re helping more than 25,000 businesses reach ideal clients through our publications.
🚀 Want to make print work for your brand? Let’s chat about how The N2 Company can help you craft an ad that people will actually remember.
